Two Message Elements You Should Use When Writing a Follow-Up Message

Two Message Elements You Should Use When Writing a Follow-Up MessageOften, people who are considering using a follow-up message to advertise a product or service will write a follow-up email using two different message elements. This is fine, but it's important to remember that the different messages won't always be exactly the same.So what two message elements can you use when writing a follow-up message? Well, there are many different variations of these two elements. It's important to understand which types of elements make sense to use with which other types of elements.A good example is focus groups. In this scenario, it makes sense to have a one-page memo describing a series of questions that the recipients of the first email will be asked to answer. One of the questions would be, 'What are your top three concerns about the product or service?' Another would be, 'How can we solve your top three concerns?'Now, instead of asking for contact information in the follow-up email, a f ollow-up memo will offer an additional series of questions that relate to your top three concerns and allow people to provide their contact information. While the follow-up message may still include the same set of five key points, it will now also offer them in a slightly different format. For example, people can provide their name, address, email address, and phone number.In many ways, this is similar to what you'd do if you wanted to send out a postcard to prospective customers who would like to learn more about your organization's website. You could send a seven-pointed star, which would include the website address, three points about what the website does, and three points about why people should visit the website.Now, instead of writing this message in a single document that contains all of the key points, which would be very similar to a message that was emailed, you could create two separate documents and deliver each one separately. In fact, this may be even better, because it may make it easier to review the second message without having to run through your entire email archive to find it.In addition, because the follow-up memo is designed to be used to capture feedback that comes directly from a specific email, it makes sense to keep it separate from your e-mail archives. This gives you more control over what you're sending out as well as makes it possible to make changes as soon as you get new feedback.In short, these are just two simple examples of how you can use message elements within your follow-up memo to have more control over the messaging. Of course, there are many other variations as well, so just remember that you need to consider your own business and the unique needs of your audience in order to be successful with this type of marketing.